To celebrate Seattle based Elysian Brewing Co.’s commitment to the LGBTQ+ community and introduce its newest brew — GLITTERis— we joined forces with queer icon Jonathan Van Ness. We hosted a contest for Van Ness (& Elysian) to officiate one lucky queer couple’s wedding. The multifaceted, three month integrated campaign celebrated the contest, beer promotion and wedding across the brewery’s earned, paid and social channels.