During my time at Linktree, I built the consumer comms function, integrated culture into social and championed small creators.
Championing Creators
As we revamped our social presence – we had one goal in mind: champion small creators. Instead of the usual PR boxes or branded swag kits, we kept circling around singular hypothesis. If we created personalized content for influencers native to the content they already create, then they would share our content and positive feedback about Linktree.
The Hits
Drag Story Hour
With the art of drag under attack across the country, Linktree doubled down in support of the community during Pride 2023. Linktree integrated a ‘tip jar’ feature on profiles to allow drag fans and supporters tip their favorite performers outside of brunch. Alongside the integration, Linktree partnered with the nonprofit Drag Story Hour, to amplify drag voices throughout the month on social.
Emerging Creator Spotlights
Linktree kicked off 2024 with a bang – amplifying emerging creators across social & digital out of home. Linktree passed the mic to creators who built the platform. Each week, we featured a new emerging creator on our Times Square billboard – a career highlight for these up and coming influential voices.